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Truth, Lies, or Marketing?

Navigating health information in the age of social media

I fell for it.

At the end of another stressful day, I absentmindedly scrolled through my social media feed. The next thing I knew, I was nodding along to the video of a fitness influencer, as though she were a trusted doctor.

I knew she wasn’t a licensed trainer, nutritionist, or physician. Yet with words like “inflammation” and “hormonal imbalance,” she convinced me within seconds that my exercise routine was terrible, my diet in shambles, and I needed to click immediately on “Shop now” to buy a protein powder supplement formulated specifically for women that the manufacturer was paying her to promote.

Have you fallen for social media ads about wellness products? Read the full article at brighammag.org.

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Social media is a massive amplifier. It gives one the capacity to spread fake theories widely and with incredible uptake.”

Michael Klompas, MD, MPH

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